An Associate Trainer with Citadel is a qualified trained trainer with 14 years of training in the area of Sales and Leadership focusing on selecting, recruiting, appointing, training, supervising, motivating, directing, managing, leading and coaching Commercial teams.

He has trained the for following companies; Metropolitan life, Old mutual, Cannon assurance, Pioneer assurance, Madison insurance, Jubilee insurance, CIC insurance, Shield insurance, AAR,ICEA (Uganda), Nation Media Group, KK security and Faulu Kenya.

He has a passion for training and creating (self-driven) Managers and sales employees who are avid about their jobs. James is a natural trainer/facilitator/motivator, educated teacher from Kenyatta University holding a Bachelor of Education Degree. He has sold insurance as an agent, managed a sales team as a Unit Manager and as
well as a Sales Manager.